Similar Titles

Market Research Analyst, Global Market Analyst, International Market Analyst, Business Intelligence Analyst, International Business Researcher, International Marketing Analyst, Market Research Consultant

Job Description

Today’s global markets are more interconnected than ever, turning the planet into one giant mass of stores—and customers those stores want to sell to. That’s why many businesses that export goods and services use International Market Researchers to gauge marketing trends in other countries.

“Global marketing sees the world as one unique, individual market,” writes England’s University of York. From interviews to digital analytics, International Market Researchers review data and assess consumer behaviors while considering cultural, political, and economic influences. Their findings expose unique market opportunities as well as challenges that must be addressed. 

For those with the right mix of analytical skills, business acumen, and global curiosity, this career field features exciting opportunities to dive into the international business landscape! 

Rewarding Aspects of Career
  • Exploring the cultures of other countries 
  • Helping businesses launch successful marketing campaigns
  • Contributing to global commerce
  • Chances to build relationships with international clients/partners
2022 Employment
2032 Projected Employment
The Inside Scoop
Job Responsibilities

Working Schedule

  • International Market Researchers work full-time with travel sometimes required, causing them to be away from home some nights, weekends, or holidays. 

Typical Duties

  • Perform in-depth market analysis of various countries to understand their business environments, cultural nuances, and consumer behaviors  
  • Conduct surveys and focus group interviews to learn about consumer needs and pain points  
  • Address inquiries from internal teams about market specifics, potential barriers, competitor activities, and growth opportunities  
  • Conduct competitor analysis. Use findings to help with planning and decision-making 
  • Attend trade fairs/conventions to gather insights and identify market trends  
  • Analyze data from various sources. Create comprehensive market reports and forecasts  
  • Identify potential market segments within target countries that align with the company’s product or service offerings  
  • Present findings to stakeholders, highlighting potential opportunities and risks  
  • Forecast potential market growth. Recommend entry/exit strategies for specific regions  
  • Provide insights on pricing strategies based on market dynamics, competitor pricing, and consumer purchasing power in different countries  
  • Collaborate with product development teams. Help tailor products/services for specific international markets  
  • Advise marketing teams on appropriate advertising and promotions
  • Analyze feedback post-product launch to refine future market strategies  

Additional Responsibilities

  • Join international research and industry-specific organizations
  • Stay up-to-date on regulatory and compliance changes. Ensure business strategies align with local laws  
  • Use statistical software to find and analyze data, and forecast consumer trends and behaviors
  • Participate in continuous learning to keep up with new research methods and tools
Skills Needed on the Job

Soft Skills

  • Accuracy
  • Active listening
  • Analytical 
  • Attention to detail
  • Business acumen
  • Communication skills
  • Curiosity 
  • Detail-oriented
  • Empathy
  • Flexibility 
  • Independent 
  • Integrity
  • Motivation
  • Objectivity
  • Patience
  • Problem-solving skills

Technical Skills

  • Knowledge of software programs for:
  1. Business intelligence
  2. Data Analytics 
  3. Database management
  4. Datamining
  5. Enterprise resource planning
  6. Financial analysis
  7. Project management
  8. Sales and marketing
  9. Spreadsheets
  • Ability to analyze international market trends
  • Copywriting and editing skills
  • Digital marketing and social media marketing skills
  • Experience in web design
  • Familiarity with international trade agreements, regulations, tariff codes, and customs procedures
  • Fluency in target country languages
  • Knowledge of export documentation and shipping logistics
  • SEO/SEM skills
  • Technical expertise in the products and services being sold
  • Understanding of currency exchange and international banking practices
  • Understanding of product compliance with foreign standards
  • Knowledge of HTML 
Different Types of Organizations
  • Agriculture and food producers
  • Apparel and fashion brands
  • Commodity traders
  • Exporting houses
  • Manufacturing companies
  • Multinational corporations 
  • Pharmaceutical companies
  • Technology firms
  • Trading companies
  • Wholesale distributors
Expectations and Sacrifices

International Market Researchers may travel extensively, leading to time away from family. Because of the cultural immersion aspects of their work, they have to watch out for potential misunderstandings. Their dedication to staying updated on global trends also requires long hours, making burnout a possibility. They must be adaptive and culturally aware, as businesses rely on them to navigate global markets. 

As notes, international market research is “a key piece of successful export planning,” and it’s “important to critically review and assess demand for your product, as well as factors related to a given export destination.” Thus, researchers must master both quantitative and qualitative research, understand socio-cultural influences on consumer behavior, and communicate complex data effectively. Beyond gathering data, International Market Researchers provide strategic insights that can help businesses flourish—or hurt them if the insights are wrong. 

Current Trends

With the rise of e-commerce, all types of market researchers must focus more on online consumer behaviors, cross-border commerce dynamics, and the effectiveness of digital marketing.

Meanwhile, with growing global concern for sustainability, businesses are being evaluated for their environmental and societal impacts. Market research hones in on these preferences for sustainable products, ethical sourcing, and compliance with green regulations.

Many companies are adopting localization strategies, recognizing that global markets require tailored approaches. Thus, researchers have to analyze local cultures and preferences to guide their employers’ businesses in adapting products, services, and strategies for specific regions.

What kinds of things did people in this career enjoy doing when they were younger…

International Market Researchers may have always been interested in advertising and sales, as well as the cultures of other countries. They’re often creative, curious, and persuasive people who enjoy learning new things and using their insights to help others. 

Education and Training Needed
  • International Market Researchers need at least a high school diploma or equivalent
  • Most companies require a bachelor’s in business, business management, advertising, marketing, public relations, or a related field
  • Common undergraduate courses include:
  1. Cross-Cultural Communication  
  2. Digital Marketing in the Global Landscape
  3. Emerging Markets and Market Behavior  
  4. Global Market Entry Strategies  
  5. International Market Research Methods  
  6. Qualitative Research in International Markets  
  7. Quantitative Analysis for Global Markets  
  • Market Researchers usually need a few years of related job experience, such as in customer service, sales, or other marketing positions
  • Completing an optional certification can help boost your career. Options include:
  1. American Marketing Association - Professional Certifications
  2. International Institute for Procurement and Market Research - Certified Research Expert
  3. International Institute of Market Research and Analytics - Certified Market Research Analyst
  4. International Trade Certification - Certified International Trade Marketing Specialist
Things to look for in an university
  • Look for accredited colleges offering majors in business, international business, marketing, or accounting 
  1. If dealing with technical products or services, you may need a degree in an applicable field, such as engineering
  2. Engineering college programs should be accredited by ABET
  • Seek programs with internships or opportunities to get practical experience 
  • Compare tuition and fees costs, noting in-state vs. out-of-state costs
  • Review scholarship and financial aid options
  • Check out graduation and job placement statistics for alumni 
Things to do in High School and College
  • In high school, you’ll need to master a lot of subjects, including business, international business, marketing, economics, statistics, data science, and social sciences
  • To hone your sales skills, take English, writing, speech, debate, and foreign languages
  • If planning to sell technical products, sign up for plenty of math, science, engineering, and technology courses in high school
  • Try to pin down what regions or products/services you’re interested in!
  • Apply for part-time research or advertising-related jobs, especially if they are with a multinational company 
  • Volunteer for extracurricular activities, with a focus on roles that offer leadership and management experiences
  • Take online courses via edX or Udemy to polish up your marketing research skills 
  • Read trade publications and online articles and watch videos related to international business and trade. Familiarize yourself with current global business news and reports, international trade laws, regulations, and ethical considerations
  1. Check out resources like Market Research Society, Journal of Marketing Research, American Marketing Association,
  • If possible, try to participate in a study abroad program or internship—even if it isn’t about market research, just traveling outside of the United States can help you gain a new perspective on markets
  • Participate in relevant online forums and discussion groups like Reddit Market Research
  • Look for new ways to conduct market research, such as using LinkedIn
  • Keep track of all your work and academic accomplishments for your resume and/or college applications 
  • Join professional organizations to network, learn, and have fun!
Typical Roadmap
International Market Researcher Roadmap
How to land your 1st job
  • Make a profile on LinkedIn and other networking platforms
  • Scan job portals like, Glassdoor, ZipRecruiter, USAJOBS, and other sites
  • Review job ads and look for keywords to list on your resume
  • If you have foreign language skills or cultural experience, highlight that on your application
  • If you don’t have much market research experience, consider applying for an internship or entry-level role in a marketing department 
  • Attend job fairs, stay connected to your professional network, and ask for leads on upcoming job openings
  • Keep up-to-date on the latest developments related to the product or service type you want to sell
  • Ask previous professors and supervisors to write recommendation letters or request their consent (in advance) to list them as references
  • Do your research on potential employers. Learn what kind of products and services they manufacture or sell and who their target international buyers are
  • During interviews, demonstrate a keen awareness of trends in the industry
  • Review International Market Researcher resume templates and sample interview questions  
  • Conduct mock interviews with friends or your school’s career center 
  • Dress appropriately for job interviews 
How to Climb the Ladder
  • The best way for an International Market Researcher to move up is to make money for their employer!
  • Consistently find emerging markets and potential customer bases. Deliver actionable reports on consumer needs, competitor activities, and growth opportunities  
  • Let your supervisor know you are interested in advancement. Offer to take the lead on tough projects or trips that maybe others don’t want to go on
  • Knock out additional education and training to improve your ability to conduct outstanding research and analysis, such as the International Institute of Market Research and Analytics’ Certified Market Research Analyst cert
  • If you focus on a particular country, learn about the language and culture
  • Know all the details about the product or service your employer sells
  • Be on time and well-prepared for presentations, offer solutions, and stay focused on stated goals and deadlines
  • Keep growing your professional network and stay active in professional organizations (see our list of Recommended Resources for more information) 
  • Stay current on regulatory changes to ensure your organization is always compliant
Plan B

The job of an International Market Researcher can be rewarding but complicated. Sometimes the travel schedule isn’t suitable for everyone’s lifestyle. If you’re interested in exploring some related occupations, check out the suggestions below! 

  • Advertising Sales Agent
  • Customer Service Representative
  • Insurance Sales Agent
  • Public Relations Specialist
  • Purchasing Manager, Buyer, and Purchasing Agent
  • Real Estate Broker and Sales Agent
  • Retail Sales Worker
  • Sales Engineer
  • Sales Manager
  • Securities, Commodities, and Financial Services Sales Agent
  • Wholesale and Manufacturing Sales Representative


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