Marketing and Advertising

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service than competing brands or services.

📌 Future of Work Update Digital platforms, influencer culture, and consumer demand for authenticity are redefining marketing. AI is automating audience targeting, content generation, and performance analysis, accelerating campaign cycles. However, creativity and brand storytelling remain human-driven differentiators. Marketers must blend analytics with emotional intelligence to stand out.